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Steele and Joel were just two ordinary men before they met. Steele, a former Army officer - with Joel being the founder of his own events company at 16. Steele founded Yikes in 2016 after spotting a gap in the market - a need for passionate, honest Google Ads freelancers who delivered exceptional results.
Fast forward a decade, and in 2022, Joel and Steele crossed paths through what can only be described as the string theory. A meeting that led to the best work of their careers. They’d both worked alongside hundreds of marketing operators over the years, but none mirrored quite like their shared obsession over client satisfaction - and a love for doing things their own way.
Over the next three years, Steele and Joel went on to deliver Meta & Google ads campaigns for some of Australia’s most recognised brands. Industry leaders such as Jim’s Group, Stone Real Estate, and Rivkin became trusted yikes partners - dominating both local and national markets at scale with their unique & powerful advertising messages.
That momentum laid the foundation for what would become the Yikes operating system - a critical process where clients work directly with Steele, Joel and expert operators to strategise, align, and execute at speed.The efficiency in which tasks, campaigns and results are produced is at the forefront of who we are.
The next major project for yikes.Compiling over 7 years of advertising data and $300M in ad spend, yikes will invent an advertising system that makes the complex, simple.
It will shape the way founders and teams interact with their marketing outputs. Allowing these brands inside, hands-on access to industry secrets, valuable resources and leading connections to 10x their business.
