Certified Google Ads Specialist

Google Ads can be a complex system to master, especially if you’re a busy business owner or marketer trying to achieve the maximum return on paid search. Make sure you understand all the facts before spending any money with Google Ads. If you would like to learn more about how Google Ads can help your business, contact us today to schedule a call with our digital marketing specialists!

So why would you need a Google Ads Management Agency or an Expert PPC Consultant if you can get your text ads showing at the top of search results? I said you could do it, not that you could do it well! Our goal, when creating advertising, should be to design a profitable marketing arm to your business. You are developing an online salesperson.

Like any employee, you need to manage its performance to get the best out of it. Fantastic results are hard work and require daily monitoring, understanding best practice for optimisation. You will need to stay on top of changes to search engine algorithms and paid advertising trends.

You or anybody without the help of Google Ads Management Agency can rank on the first page of Google's search results and even in the top position. Even with a small budget, reaching the top of the page can be easy. Unlike SEO, which can take months to see any return on your effort, you can get significant results in a matter of days. For small businesses, a simple and effective Google AdWords campaign is my number one recommendation.

Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before ever contacting a business.

Have you ever searched for products or services online from you smartphone? With over 160 Million smartphone owners in the U.S., little to no exposure on mobile devices can mean your business is losing out on potential customers. If people can’t find you online, it will be even harder to generate revenue.Google Ads provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency. Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms.

For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from $2 to $1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.

Instructions: Sign in to your Google Ads account.On the left-side menu, click Campaigns.Click the plus button , then select New campaign.Select your advertising objective for the campaign.Scroll down, then choose your conversion goals and click Continue. Choose your campaign type and click Continue.