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November 21, 2023

Which is cheaper Google Ads or Facebook ads?

Choosing the right platform depends on your business needs, goals, and target audience

Guide to Cost-Effective Advertising: Google Ads vs. Facebook Ads - Insights from Yikes! Marketing

Hello Perth! We're Yikes! Marketing, your local specialists in digital advertising. Today, we're diving into a common question we hear from our clients: "Is Google Ads or Facebook Ads more cost-effective for my business?" Drawing on our extensive experience in managing both platforms, we're here to shed light on this topic for the savvy Perth business owner.

Google Ads Explained

Google Ads has been a game-changer in the digital marketing world. It offers various ad formats such as Search, Display, and Video ads, each with its unique benefits. At Yikes! Marketing, we've leveraged these formats to help numerous Perth businesses reach their target audience effectively. The pricing in Google Ads, predominantly based on a cost-per-click model, varies greatly depending on factors like industry, keywords, and competition. Our team has developed successful bidding strategies that maximise ROI while keeping costs manageable.

Facebook Ads Explained

On the other side, Facebook Ads offer a powerhouse of social media marketing tools. The platform's strength lies in its detailed targeting options and diverse ad formats like images, videos, and carousels. We've seen firsthand how these ads can drive both brand awareness and conversions. Pricing here is similarly based on factors like audience targeting and ad format, but it generally follows a cost-per-click or cost-per-impression model. Our approach has always been to create engaging, relevant content that resonates with the Perth audience, making every dollar count.

Cost Comparison - Our Analysis

When comparing costs, there's no one-size-fits-all answer. Each platform can be cost-effective depending on the specific goals and audience of a business. We've noticed that for businesses targeting a broad, general audience, Facebook Ads often offer a more economical solution. Conversely, Google Ads can be more cost-effective for businesses with a very specific target audience, especially those in niche markets.

Advantages and Disadvantages

Each platform has its strengths. Google Ads are excellent for capturing high-intent traffic - people actively searching for products or services. Facebook Ads, however, are great for building brand awareness and reaching a wider, more diverse audience. The choice often comes down to your business objectives and the nature of your target audience.

Yikes! Marketing's Verdict: Which is Cheaper?

In our experience, the "cheaper" option is relative. What matters more is the return on investment (ROI). A well-targeted Google Ads campaign might cost more upfront but can yield higher conversion rates. Facebook Ads might be less expensive initially but are excellent for long-term brand building.

Yikes! Marketing's Tips for Businesses

  1. Understand Your Audience: Tailor your platform choice to where your audience spends their time.
  2. Set Clear Goals: Define what you want to achieve – brand awareness, leads, sales, etc.
  3. Test and Learn: Start with a small budget, test different strategies, and then invest in what works.
  4. Track Performance: Use analytics to track the performance and adjust your strategy accordingly.


Choosing the right platform depends on your business needs, goals, and target audience. At Yikes! Marketing, we believe in a tailored approach, using our expertise to guide Perth businesses towards the most effective and efficient advertising strategies.

Need expert guidance or management for your Google Ads or Facebook Advertising campaigns? Reach out to us at Yikes! Marketing, where we turn your advertising into results.

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