Back to Blog
October 2, 2023

What is Google Ads management Services?

As a business owner, staying up to date with the latest marketing strategies is crucial to stay ahead of the competition.

As a business owner, staying up to date with the latest marketing strategies is crucial to stay ahead of the competition, driving traffic and getting more leads. One effective way to do this is using Google Ads, formerly Google Adwords. Google Ads allows small businesses or businesses of any size to direct ad spending through advanced targeting to generate new leads and increase traffic to their business website or landing pages.

Unlike Search Engine Optimization, Search Engine Marketing combines bidding strategies, landing page experience, keyword research, ad relevance, quality score, google display ads, video ads, and search advertising to their target audience at auction time to achieve the best cost per lead. However, managing Google Ads can be time-consuming and complex, so many businesses choose to employ someone to manage their Google Ads Campaigns, such as hiring a freelancer for Google Adwords management or a Google Ads Agency. 

There are numerous benefits to hiring freelancers or Google Ads Specialists to manage your Google Ads, including:

Expertise and Experience.

Freelancers are Google Ads experts who specialize in managing Google Ads and have a wealth of knowledge and experience in creating and managing successful google search ads and/or Google Shopping ads. They have the skills and expertise to select the right bidding strategy, design and optimize ads, choose the right keywords, create excellent ad copy, and track the performance of your PPC campaign. 

By hiring a freelancer to provide Google Ads Management Services, businesses can take advantage of their expertise and experience, leading to better results and a higher return on investment. Often, within their range of Google Adwords Services, Freelancers will offer no lock-in contracts and a google ads audit.


Hiring a freelancer to manage your Google Ads can be more cost-effective than hiring a full-time employee or even a Google Adwords agency. Freelancers generally have lower overhead costs, which means they can offer their services at a lower price. Additionally, businesses only pay for the work completed rather than incurring the additional costs of benefits and other expenses associated with full-time employees.

Not to mention a low management fee. Hiring a freelance account manager for your pay-per-click (PPC) is excellent if you want to save your business money.


Freelancers offer a high level of flexibility when managing a Google Ads campaign. Your business can work with a freelancer for a specific paid search advertising digital marketing drive or hire them to handle your google ads on a long-term basis. This allows businesses to have more control over their marketing budget and to scale their efforts up or down as needed.

Time Savings.

Managing Google Ads can be time-consuming, involving researching keywords, creating ad campaigns, and analyzing data. By hiring a freelancer to manage your paid ads, you and your business will have more time to focus on other areas of the company and get more sales and customers. This increased efficiency and productivity will help you achieve your business goals.

Access to Specialized Skills.

Freelancers often have specialized skills and expertise in a particular area, such as Google Ads. Businesses can hire a freelancer with the specific skills needed for their Google Ads campaign rather than having to train an employee or hire an agency. This can lead to more targeted and effective campaigns, as the freelancer deeply understands the specific tools and strategies needed to succeed.

Improved Campaign Performance. 

Businesses can benefit from enhanced campaign performance by hiring freelancers to manage their Google Ads. Freelancers can stay updated with the latest trends and best practices in digital marketing and use this knowledge to optimize campaigns and improve results. 

This can lead to a higher return on investment and better overall performance for the business.Increased ROI. One of the main benefits of hiring a freelancer to manage your Google Adwords is the potential for increased return on investment. Freelancers can create and optimize ads and campaigns that are more targeted and effective, leading to a higher conversion rate and a better overall ROI.

Additionally, the cost-effective nature of hiring a freelancer means businesses can save money on marketing efforts, leading to an even higher return on investment.Hiring a freelancer to manage a business's Google Ads account offers numerous benefits, including expertise and experience, cost-effectiveness, flexibility, time savings, access to specialized skills, improved campaign performance, and increased ROI. 

Taking advantage of Google Ads management Services is when businesses hire someone to help them advertise their Business with Google. These services provide companies with the necessary tools, knowledge, and expertise to create effective ads and campaigns and measure their results. In short, by outsourcing your Google Ads management needs to a freelancer or agency, you can save time and money on advertising efforts while improving your campaigns' performance and increasing ROI.

Hire Steele, a certified and experienced Google Adwords specialist, and start getting better traffic, value, and return for your Google Ads budget.

Google Ads Logo / Icon

Start Increasing Your ROI Today!

You’ve found one of Australia’s Leading Google Ads Experts, let's get your Google Ads Campaign working for you.

You may also like...

Which is cheaper Google Ads or Facebook ads?

Choosing the right platform depends on your business needs, goals, and target audience
Read More

How Much Does Google Ads Cost in Australia? A Comprehensive Guide

If you're considering using Google Ads in Australia, one of the most common questions you might have is, "How much does it cost?" Let's dive into the details.
Read More

How can I learn Google Ads?

Here are some tips for learning how to use Google Ads effectively
Read More