Get Your Google Merchant Product Listings For Free In 2021
Take advantage of this while you can. It's rare Google gives away anything for free these days and is something my clients and I jumped on in 2020. Google released changes in its usual matter of fact way that slips by the average internet user. Not this user, if there is an advantage to be made for Yikes! stable of clients then we are on it (especially when free!)
Until April 2020, Google Merchant Centre was an advertisers only domain. But now, Google is pulling product information from the Merchant Centre to display free product listings. That's right, if your products are in the Merchant Centre (and correctly configured) you will be getting more traffic and more sales for free. Think about it as Google extending its depth and reach of its search functions to bring the user-specific and relevant information.
This opportunity means that non-advertisers will need to spend time setting up their Google Merchant Account and integrating eCommerce website and product feeds. There are various ways to do this, depending on your eCommerce platform and your current configuration. This can sometimes be a little tricky, but with a couple of Google searches and YouTube video tutorials, you'll be up to speed in no time. If you do get stuck, ask your nearest Google Ads Manager or Digital Marketing Expert.
For those advertising already, you don't need to do anything special to take advantage of these free listings as Google will already be pulling that information. Plus, your product listings will (should) be optimised already and performing well.
Perhaps you still have some spare time during this holiday season, why not set up your Google Merchant Account and get those products in front of your customers - for free! (while it lasts).
If you would like to discuss anything in the above or Google Ads related, go ahead and reach out through the website.