Google Shopping Ads
Are you in the eCommerce game & have you considered Google Shopping?
Well, you should!
Google Shopping is booming right now and is currently one of Google’s largest profit centres and these days make up over 70% of non-brand search clicks.
If you would like to grow your business with Google Shopping ads and place your products in front of millions of online shoppers who are searching for the types of things that you offer, talk to Steele today and we’ll get you started.
There are few things you are going to need before you start,
Product Data Feed
Google Merchant Centre Account
Linked Google Ads Account
Some other things you should consider and prepare before launching a successful Google Shopping Campaign.
Not Photos but Great Photos!
Google Shopping really builds on the visual aspects of the buying process. You will want to display your products in the best and most complete way possible. That is usually on a plain white background (see above) and captures the entire product. Having professionally taken photos will help a lot and then converting them to the digital formats & sizes that Google prefers is a must.
Enticing Ad Copy
Google Shopping allows you 150 Characters for the title of your products. Compare this to the maximum of 90 you get for Google Search Ads. That's 60 more characters for you to explain the features and benefits of your products.
My advice: Use all of the real-estate available!
Want to learn more? Give Steele a call or leave a message through the website to discuss options and the best way to success for your next Google Shopping Campaign.
Now That's Shopping Success!
One of our eCommerce Clients started achieving 13:1 profit over cost when I started managing their Shopping Ads campaigns in a matter of weeks!